WEBSITE DEVELOPMENT & MARKETING INTEGRATIONS

ABOUT

Western Ag Pty Ltd, a West Australian family-run company, is the distributor for the Landini Tractors, Kato Excavators and Track Loaders, Falc, Ideal Sprayers, Florida Sprayers, Forigo and Rinieri with a branch in Perth, providing all your Sales, Parts and Service needs.

WEB DESIGN DELIVERABLES

THE PROJECT

Objectives of the Website Redesign

The main objective of the new Western Ag website was to establish a modern, user-friendly platform that is easy for staff to update and straightforward for customers to navigate. The redesigned website aims to embody the innovative essence of Western Ag, highlight their brands, and provide a seamless experience for visitors seeking information about their products and services.

Key Features of the New Website

• Modern Design and User Experience
• A sleek, contemporary design was adopted to ensure the website is visually attractive and in line with Western Ag’s brand identity.
• The navigation is user-friendly and intuitive, enabling visitors to quickly locate the information they need.

Homepage Enhancements

• A fresh slider on the homepage highlights Western Ag’s prominent brands, providing immediate engagement for visitors.
  Dynamic news posts keep customers updated on the latest developments and offerings.
• Employment Opportunities
• The employment page now features dynamic job postings, simplifying the process for potential employees to discover and apply for job openings.

Product Listings and Contact Forms

• Custom listing templates were developed to showcase new and used machinery, complete with dedicated contact forms to facilitate inquiries and sales.
  Interactive hover effects on images enhance user engagement.
• Improved Navigation and Accessibility
• A sticky header and navigation bar ensure that essential links are always visible, enhancing overall site usability.
  Contact pages for all four branches allow customers to easily reach out to their nearest location.

Conclusion

The revamped Western Ag website exemplifies the successful collaboration between 247 Web Design and Western Ag. By concentrating on modern design, user-friendliness, and dynamic content, the new website not only addresses the current needs of the dealership but also sets the stage for future growth. As Western Ag continues to excel as a Landini Tractors Dealership, their enhanced online presence will certainly bolster their success in the years ahead.

PROJECT DELIVERABLES

WEBSITE FEATURES