WEBSITE DEVELOPMENT & MARKETING INTEGRATIONS

ABOUT REDMAC

Redmac Ag Services operates from two branch locations: Three Springs and Moora in Western Australia. They are a prominent Case IH dealership, alongside other well-known global brands, within the Western Australian Wheat Belt.

WEB DESIGN DELIVERABLES

THE PROJECT

• A fully self-hosted CRM with lead capture forms
• Targeted marketing campaigns
• Automated social media posting
• Custom Facebook app development
• Tutorial videos on precision agriculture
• Tips and tricks content from RedMac’s product specialists
• Custom listing templates and fields
• AJAX search results
• Advanced caching
• Enhanced SEO 
• Mega Menus X3 for Easier Navigation

Social Media Auto Posting

• This feature guarantees that updates and new content are automatically shared on RedMac Ag’s social media platforms, boosting engagement and visibility.
• Development of a custom Facebook app for automatic content posting from the website to social media.
  

Facebook Meta API and Pixel Integration

• These tools have been incorporated to enhance analytics and tracking, facilitating more informed marketing decisions.

Google Analytics Tracking

• The implementation of Google Analytics enables RedMac Ag to track website traffic and user behaviour, offering valuable insights for ongoing improvements.

Self-Hosted CRM

• This system captures leads and provides important insights, enhancing marketing capabilities based on customer interests and previous interactions.

Email Marketing Solution

• A sophisticated self-hosted email marketing solution has been integrated into the CRM, allowing RedMac Ag to effectively send the latest offers and information to their customer base. It includes automated retargeting campaigns based on customer and visitor interests.

Custom Website Forms

• These forms capture leads and integrate with the CRM and email marketing database, ensuring proper routing to the appropriate sales team members based on location or department.

Custom Listing Panel for Sales Team

• This panel allows the sales team to easily update and add new products from the field or their desks at the dealership. It also features options for uploading multiple video contents, brochures, and images to showcase the equipment available at the dealership, all of which can be easily managed by the in-house staff.

Dynamic Posts & Listings

• These posts highlight the latest special offers or information and are displayed throughout the website pages and product ranges.

Custom Brand Template Pages

• These templates showcase the leading brands that RedMac Ag partners with, providing valued customers with a deeper understanding of the products on offer.

Tutorials and Tips

• Content that provides assistance to RedMac Ag’s valued farmers, establishing their team as a leader in customer support.