Farmers Centre 1978 is a leading Case IH Dealership and many other leading agricultural brands. Farmers Centre operate from four 4 Dealership locations and have been operating in Western Australia for over 50 years

We adopted a striking colour scheme of red, white, and grey, reminiscent of their leading brand, Case IH. This palette was effectively utilized to create captivating visuals and maintain consistent design elements throughout the site. As a result, the brand’s identity has been reinforced, making each page vibrant and memorable. Key enhancements included the creation of a seamless user experience and intuitive navigation. The menu features clear links to equipment, allowing visitors to easily explore and engage with Farmers Centre’s machine inventory, thus simplifying the process of finding exactly what they need. We also introduced video content on the home page featuring Farmers Centre’s leading brands, along with dynamic listings of new and used machinery.

The listings for new and used equipment include a custom template and specific forms for each department. Additionally, each branch location prominently displays the team members along with their contact information.

With this latest website build, one of the objectives was to simplify content updates for the sales team, enabling them to manage new listings and edit inventory more easily. The new website features a dedicated panel for uploading listings, complete with user-friendly navigation and designated fields. Additionally, it supports video content, brochures, images, and custom fields tailored for their agricultural range to assist the team in effectively marketing their product offerings.