WEBSITE DEVELOPMENT & MARKETING INTEGRATIONS

ABOUT BUNBURY MACHINERY

Bunbury Machinery is a privately owned family business which has been servicing the South West of Western Australia since 1975.
Initially providing sales and service to the agricultural industry, the Company quickly established itself as one of Western Australia’s leading suppliers of all types of machinery covering all areas of farming and construction in the South West, WA.

Partnering with only the best local and international manufacturers, Bunbury Machinery pride themselves on the quality equipment they supply, partnering with many leading Agriculture and Construction brands such as Kubota, JCB, Krone and providing exceptional service over the last 40 years.

PROJECT DELIVERABLES

THE PROJECT

Our partnership with Bunbury Machinery centred around transformation. We modernised the outdated website design completed by 247 years earlier, aiming to elevate the brand and highlight the premium quality equipment offered by Bunbury Machinery, while also featuring their hire and trade ranges. The outcome? A stunning, contemporary website that reflects their brand excellence and distinguishes them in a competitive market.

We fully embraced their vibrant blue and orange color scheme, leveraging it effectively to create dynamic visuals and cohesive design elements throughout the site. This daring approach not only drew attention but also reinforced the brand’s identity, making each page lively and unforgettable. Key improvements included crafting a seamless user experience and intuitive navigation. We also added a mega menu to guide visitors to the appropriate equipment category. In doing so, we ensured that visitors could easily explore and interact with Bunbury Machinery’s offerings, simplifying the process of finding exactly what they need.

Each category—Agriculture, Construction, Trade, and Hire equipment—boasts custom templates with dedicated forms for each department.

Furthermore, we integrated the Facebook Meta API and pixel, created and set up a custom Facebook Meta app, and included integration of a social media auto poster and scheduler to enhance Bunbury Machinery’s marketing efforts on social platforms, along with a self-hosted Email Marketing solution to engage and connect with customers.

PROJECT DELIVERABLES

WEBSITE FEATURES