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WATTLEUP TRACTORS
Client: WATTLEUP TRACTORS
INDUSTRY: Agricultural Dealer
Location: Kewdale
DURATION: 3 Weeks
WEBSITE DEVELOPMENT & MARKETING INTEGRATIONS
ABOUT
Wattleup Tractors are a leading AGCO Dealer in Western Australia, with four dealerships covering Perth, Bunbury Carnarvon and Kununurra. Representing leading brands such as Massey Ferguson, Fendt, Iseki, Trimax and many others.
PROJECT DELIVERABLES
THE PROJECT
A Digital Transformation with 247 Web Design
A Long-Standing Partnership
For over six years, 247 Web Design has been proud to collaborate with Wattleup Tractors, a leading AGCO Dealership in Western Australia. Throughout this partnership, we have assisted Wattleup with numerous website projects, continually enhancing their online presence to better serve their growing customer base. With the launch of their fourth branch in Bunbury, 247 Web Design is further improving the Wattleup Tractors website to align with their growing business and diverse offerings.
Objectives of the Website Redesign
The primary goal of the new Wattleup Tractors website was to create a modern, user-friendly platform that would be easy for staff to update and for customers to navigate. The updated website needed to reflect the innovative spirit of Wattleup Tractors and offer an intuitive experience for visitors seeking information on their products and services.
Key Features of the New Website
Modern Design and User Experience
A sleek, contemporary design was implemented to ensure the website is visually appealing and aligns with Wattleup Tractors’ brand image.
The navigation is simple and intuitive, allowing users to easily find the information they need.
Homepage Enhancements
A new slider on the homepage showcases Wattleup Tractors’ leading brands, providing immediate engagement for visitors.
Dynamic news posts are featured to keep customers informed about the latest developments and offerings.
Employment Opportunities
The employment page now includes dynamic employment posts, making it easier for prospective employees to find job openings and apply.
Product Listings and Contact Forms
Custom listing templates were created to display new and used machinery, complete with dedicated contact forms to facilitate inquiries and sales.
Hover effects over images add an interactive element, enhancing the user experience.
Improved Navigation and Accessibility
A sticky header and navigation ensure that essential links are always accessible, improving overall site usability.
Contact pages for all four branches make it easy for customers to reach out to the location nearest to them.
Conclusion
The redesigned Wattleup Tractors website stands as a testament to the fruitful collaboration between 247 Web Design and Wattleup Tractors. By focusing on modern design, ease of use, and dynamic content, the new website not only meets the current needs of Wattleup but also positions them well for future growth. As Wattleup Tractors continues to lead as an AGCO Dealership, their online presence will undoubtedly support and enhance their success in the years to come.
PROJECT DELIVERABLES
WEBSITE FEATURES
Dynamic Posts/News Page
Dynamic Listings
Listing Compare
Home Page Slider
Hover Effects
Page scroll effects
Sticky Header
Google Analytics Integration
Social Media Links
WebP Image Optimisation

